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Efficient Consumer Response (ECR) practises as responsible for the creation of knowledge and sustainable competitive advantages in the grocery industry

dc.contributor.authorSoret, I, C, J.L. De Pablos, Montes
dc.date.accessioned2010-02-04T12:39:15Z
dc.date.available2010-02-04T12:39:15Z
dc.date.issued2008
dc.identifier.urihttp://hdl.handle.net/10115/3069
dc.description.abstractThis paper presents a model to measure, and to explain, knowledge and sustainable competitive advantages generation, within the Efficient Consumer Response (ECR) framework. Some specific goals are: a) identification, selection and validation of intellectual capital and of sustainable competitive advantages, b) study of what we name associate concepts: facilitators, implantation drivers and critical success factors, c) develop a validation of a methodology for the measurement model and of the indicators adaptation degree; meeting the demand of related companies and consultants. Results show that individual improvement, work conditions, management style, learning improvement, education, management by objectives and work environment influence directly the human capital increase. Data mining techniques, generation of manuals of procedures and processes, and continuous improvement can be evidenced for a structural capital increase. Increase of relational capital is in direct relationship with the creation and improving of standard procedures for clients, their satisfaction, management by categories, and loyalty programs. To conclude, the implementation of ECR practices generates and increases the intellectual capital, or knowledge, in the organizations, by positively promoting the generation of sustainable competitive advantages.es
dc.language.isoenes
dc.publisherIssues in informing Science and Information Technologyes
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subjectEmpresaes
dc.titleEfficient Consumer Response (ECR) practises as responsible for the creation of knowledge and sustainable competitive advantages in the grocery industryes
dc.typeinfo:eu-repo/semantics/articlees
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.subject.unesco5308 Economía Generales
dc.description.departamentoEconomía de la Empresa (Administración, Dirección y Organización)


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Atribución-NoComercial-SinDerivadas 3.0 EspañaExcept where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 España