AI IMPLEMENTATION IN MARKETING STRATEGY FORMULATION: THE USE CASES OF AMAZON AND NETFLIX
Date:
2024-03-14
Abstract
This paper reviews the role of Artificial Intelligence in marketing strategy formulation and how companies must appropriately implement it in their processes, considering the technologies available in the market, the current trends, strategies, ethics and challenges.
Description
Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Ana Pilar Vico Belmonte
Collections
- Trabajos Fin de Grado [3627]
Los ítems de digital-BURJC están protegidos por copyright, con todos los derechos reservados, a menos que se indique lo contrario