AI IMPLEMENTATION IN MARKETING STRATEGY FORMULATION: THE USE CASES OF AMAZON AND NETFLIX

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dc.contributor.authorApostolov Romanenko, Carolina
dc.date.accessioned2024-03-19T13:06:51Z
dc.date.available2024-03-19T13:06:51Z
dc.date.issued2024-03-14
dc.descriptionTrabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Ana Pilar Vico Belmonte
dc.description.abstractThis paper reviews the role of Artificial Intelligence in marketing strategy formulation and how companies must appropriately implement it in their processes, considering the technologies available in the market, the current trends, strategies, ethics and challenges.
dc.identifier.urihttps://hdl.handle.net/10115/31314
dc.language.isoeng
dc.publisherUniversidad Rey Juan Carlos
dc.rights
dc.rights.accessRightsinfo:eu-repo/semantics/embargoedAccess
dc.rights.uri
dc.subjectArtificial Intelligence
dc.subjectMarketing
dc.subjectMachine Learning
dc.subjectAutomation
dc.subjectMarketing Strategy
dc.titleAI IMPLEMENTATION IN MARKETING STRATEGY FORMULATION: THE USE CASES OF AMAZON AND NETFLIX
dc.typeinfo:eu-repo/semantics/studentThesis

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