Abstract

This paper reviews the role of Artificial Intelligence in marketing strategy formulation and how companies must appropriately implement it in their processes, considering the technologies available in the market, the current trends, strategies, ethics and challenges.

Quotes

plumx
0 citations in WOS
0 citations in

Journal Title

Journal ISSN

Volume Title

Publisher

Universidad Rey Juan Carlos

URL external

URI

https://hdl.handle.net/10115/31314

DOI

Date

2024-03-14

Description

Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Ana Pilar Vico Belmonte

Keywords

Artificial Intelligence , Marketing , Machine Learning , Automation , Marketing Strategy

Citation

Collections

Trabajos Fin de Grado

Endorsement

Review

Supplemented By

Referenced By

Statistics

Views
299
Downloads
0

Bibliographic managers