AI IMPLEMENTATION IN MARKETING STRATEGY FORMULATION: THE USE CASES OF AMAZON AND NETFLIX

dc.contributor.author	Apostolov Romanenko, Carolina
dc.date.accessioned	2024-03-19T13:06:51Z
dc.date.available	2024-03-19T13:06:51Z
dc.date.issued	2024-03-14
dc.identifier.uri	https://hdl.handle.net/10115/31314
dc.description	Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Ana Pilar Vico Belmonte
dc.description.abstract	This paper reviews the role of Artificial Intelligence in marketing strategy formulation and how companies must appropriately implement it in their processes, considering the technologies available in the market, the current trends, strategies, ethics and challenges.
dc.language.iso	eng
dc.publisher	Universidad Rey Juan Carlos
dc.rights
dc.rights.uri
dc.subject	Artificial Intelligence
dc.subject	Marketing
dc.subject	Machine Learning
dc.subject	Automation
dc.subject	Marketing Strategy
dc.title	AI IMPLEMENTATION IN MARKETING STRATEGY FORMULATION: THE USE CASES OF AMAZON AND NETFLIX
dc.type	info:eu-repo/semantics/studentThesis
dc.rights.accessRights	info:eu-repo/semantics/embargoedAccess