A COMPARATIVE ANALYSIS OF DIGITAL MARKETING BETWEEN LUXURY FASHION BRANDS AND MASS CONSUMER BRANDS ON INSTAGRAM AND TIKTOK.

dc.contributor.author	Rodriguez De Ferrater, Alejandro
dc.date.accessioned	2024-06-20T00:00:18Z
dc.date.available	2024-06-20T00:00:18Z
dc.date.issued	2024-06-14
dc.identifier.uri	https://hdl.handle.net/10115/34322
dc.description	Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: María Coro Jiménez Arellano Juanena
dc.description.abstract	The purpose of this final work is to examine the trends in the use of digital marketing in the fashion industry. in particular, it will focus on possible differences between brands targeting luxury consumers and brands targeting middle-class consumers.
dc.language.iso	eng
dc.publisher	Universidad Rey Juan Carlos
dc.rights
dc.rights.uri
dc.subject	Fashion
dc.subject	Luxury
dc.subject	Mass consumers
dc.subject	Instagram
dc.subject	TikTok
dc.subject	Digital Marketing
dc.subject	Brands
dc.title	A COMPARATIVE ANALYSIS OF DIGITAL MARKETING BETWEEN LUXURY FASHION BRANDS AND MASS CONSUMER BRANDS ON INSTAGRAM AND TIKTOK.
dc.type	info:eu-repo/semantics/studentThesis
dc.rights.accessRights	info:eu-repo/semantics/embargoedAccess