A COMPARATIVE ANALYSIS OF DIGITAL MARKETING BETWEEN LUXURY FASHION BRANDS AND MASS CONSUMER BRANDS ON INSTAGRAM AND TIKTOK.
dc.contributor.author | Rodriguez De Ferrater, Alejandro | |
dc.date.accessioned | 2024-06-20T00:00:18Z | |
dc.date.available | 2024-06-20T00:00:18Z | |
dc.date.issued | 2024-06-14 | |
dc.identifier.uri | https://hdl.handle.net/10115/34322 | |
dc.description | Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: María Coro Jiménez Arellano Juanena | |
dc.description.abstract | The purpose of this final work is to examine the trends in the use of digital marketing in the fashion industry. in particular, it will focus on possible differences between brands targeting luxury consumers and brands targeting middle-class consumers. | |
dc.language.iso | eng | |
dc.publisher | Universidad Rey Juan Carlos | |
dc.rights | ||
dc.rights.uri | ||
dc.subject | Fashion | |
dc.subject | Luxury | |
dc.subject | Mass consumers | |
dc.subject | ||
dc.subject | TikTok | |
dc.subject | Digital Marketing | |
dc.subject | Brands | |
dc.title | A COMPARATIVE ANALYSIS OF DIGITAL MARKETING BETWEEN LUXURY FASHION BRANDS AND MASS CONSUMER BRANDS ON INSTAGRAM AND TIKTOK. | |
dc.type | info:eu-repo/semantics/studentThesis | |
dc.rights.accessRights | info:eu-repo/semantics/embargoedAccess |
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