FROM FEET TO HEART: THE CASE OF HAVAIANAS AS A LOVEMARK

dc.contributor.author	Haapalainen, Victoria
dc.date.accessioned	2024-06-27T00:00:19Z
dc.date.available	2024-06-27T00:00:19Z
dc.date.issued	2024-06-21
dc.identifier.uri	https://hdl.handle.net/10115/35263
dc.description	Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Alfredo Rodríguez Fuertes
dc.description.abstract	This work explores the extent to which the brand Havaianas fits into the marketing concept developed by Kevin Roberts; Lovemarks. Diving into the factors of emotional marketing and the establishment of effective relationships between brands and customers.
dc.language.iso	eng
dc.publisher	Universidad Rey Juan Carlos
dc.rights
dc.rights.uri
dc.subject	marketing
dc.subject	lovermarks
dc.subject	branding
dc.subject	havaianas
dc.subject	emotional
dc.title	FROM FEET TO HEART: THE CASE OF HAVAIANAS AS A LOVEMARK
dc.type	info:eu-repo/semantics/studentThesis
dc.rights.accessRights	info:eu-repo/semantics/embargoedAccess