58 YEARS OF THE SUPER BOWL: ANALYSIS OF THE EVOLUTION OF THE HALFTIME SHOW

Abstract

This study provides a comprehensive overview of the 58-year history of the Super Bowl, with a particular focus on the halftime show. It examines the show's beginnings in 1960, when it served merely as an interlude during halftime, and analyzes its transformation into the grand spectacle it is today, watched by millions of viewers on television.

The study also emphasizes the crucial role of advertising and marketing in this event. Super Bowl commercials are highly anticipated and widely discussed, with brands investing substantial sums of money to capture the audience's attention. This phenomenon has left a significant mark on American popular culture and has also had a global impact, influencing sports broadcasts in other countries that have adopted elements of the Super Bowl and its halftime show.

Additionally, the study explores the impact of social media, where public interaction and engagement amplify the event, creating viral trends and extending its reach beyond traditional television broadcasting. It also addresses various controversies arising from the halftime show that have had a notable impact on American society.