PRODUCT PLACEMENT IN KOREAN DRAMAS AS AN EFFECTIVE TOOL FOR BRAND POSITIONING
Date:
2024-06-24
Abstract
The objective of this undergraduate thesis, titled ¿Product Placement in Korean Dramas as an Effective Tool for Brand Positioning¿, is to examine how product placement in Korean Dramas can serve as an effective tool for brand positioning. The study intends to achieve this goal through a detailed analysis of different literature reviews and case studies.
Description
Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: María Fernández Fernández
Collections
- Trabajos Fin de Grado [7547]
Los ítems de digital-BURJC están protegidos por copyright, con todos los derechos reservados, a menos que se indique lo contrario