PRODUCT PLACEMENT IN KOREAN DRAMAS AS AN EFFECTIVE TOOL FOR BRAND POSITIONING

dc.contributor.author	Bacit Labajo, Alessandra Brielle
dc.date.accessioned	2024-06-28T00:00:44Z
dc.date.available	2024-06-28T00:00:44Z
dc.date.issued	2024-06-24
dc.identifier.uri	https://hdl.handle.net/10115/35559
dc.description	Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: María Fernández Fernández
dc.description.abstract	The objective of this undergraduate thesis, titled ¿Product Placement in Korean Dramas as an Effective Tool for Brand Positioning¿, is to examine how product placement in Korean Dramas can serve as an effective tool for brand positioning. The study intends to achieve this goal through a detailed analysis of different literature reviews and case studies.
dc.language.iso	eng
dc.publisher	Universidad Rey Juan Carlos
dc.rights
dc.rights.uri
dc.subject	Product placement
dc.subject	South Korea
dc.subject	K-drama
dc.subject	Hallyu
dc.subject	Brand positioning
dc.subject	Examples of product placement
dc.subject	Samsung
dc.subject	Subway
dc.title	PRODUCT PLACEMENT IN KOREAN DRAMAS AS AN EFFECTIVE TOOL FOR BRAND POSITIONING
dc.type	info:eu-repo/semantics/studentThesis
dc.rights.accessRights	info:eu-repo/semantics/embargoedAccess