COLOMBIAN COFFEE: A MARKETING STRATEGY BEYOND A BRAND AND ITS IMPACT ON THE INTERNATIONAL MARKET

Parolisi Ricardo, Giancarlo
URI: https://hdl.handle.net/10115/37837
Datum: 2024-07-10

Zusammenfassung

This investigation analysis has as a main objective to analyse all the marketing strategy implement for Colombian coffee, since the country started to trade with it. It consists of first, a secondary research, based on multiple scientific documentation, secondly a primary research, based on a questionnaire to evaluate the habits of coffee consumers and three-in depth interviews to understand better the value chain.

Beschreibung

Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: María Fernández Fernández

Zur Langanzeige

Colecciones

Dateien zu dieser Ressource

Herramientas

Dialnet
Brain
 
Otros documentos de los autores

Estadísticas

Benutzungsstatistik

Citas

Google Scholar
Creative Commons Atribución-CompartirIgual 4.0 InternacionalSolange nicht anders angezeigt, wird die Lizenz wie folgt beschrieben: Creative Commons Atribución-CompartirIgual 4.0 Internacional