Intellectual disability digital communicative fingerprint. Plena Inclusión´s websites analysis

Abstract

FEAPS, the previous federation which gathered the intellectual disability associ- ations in Spanish provinces is called now PLENA INCLUSIÓN -full inclusion-. This conceptual gap in its name shows clearly the new orientation nowadays in terms of communication: the social integration of these people. This paper suggests the analysis of Plena Inclusión´s strategic messages -their communicative footprints-. It will be researched Plena Inclusión´s associations web pages. The results will dis- cover the scope of this new communicative trend in favour of integration followed by their institutions. The main conclusion considers Plena Inclusión as one of the best strategic corporate communication case-history.