Abstract
This project aims to analyze and compare two significant mergers and acquisitions (M&A) in the automotive industry: the merger between Daimler-Benz and Chrysler and the acquisition of Porsche by Volkswagen. The objective is to understand the strategic objectives, financial and operational impacts, and lessons learned from these cases.
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Universidad Rey Juan Carlos
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Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Lucía Galicia Sanguino
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Merge , Acquisition , Volkswagen , Daimler , Value , practices , strategies , objectives , culture , impact , integration
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