Representation of the family in the YouTube channels of content-creator kids. A comparative analysis of Spain, the United States, and the United Kingdom

Abstract

The aim of this study is to analyze the type of family represented on YouTube channels starring children under 14 in Spain, the United States, and the United Kingdom. A total of 450 videos from 15 channels have been randomly selected between the years 2016-2018 and a content analysis is applied. The results show that the media representation of family members continues to maintain the traditional family structure, cultural differences in how the family participates in the videos according to the country and the presence of the father or mother as a co-star.