SOCIAL MEDIA STORYTELLING AS A MARKETING TOOL FOR PERSONAL BRANDING: EMPOWERING HUMAN BRANDS AND ADDRESSING ETHICAL CONCERNS

Abstract

This End of Degree Project entails the impact personal branding Storytelling has recently, not only on those who apply it but for consumers as well on social media, as well as the importance of ethical values such as authenticity, transparency, and privacy regarding its success. Are we aware of the extent this Marketing strategy can change online society?