Abstract

This End of Degree Project entails the impact personal branding Storytelling has recently, not only on those who apply it but for consumers as well on social media, as well as the importance of ethical values such as authenticity, transparency, and privacy regarding its success. Are we aware of the extent this Marketing strategy can change online society?

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Journal Title

Journal ISSN

Volume Title

Publisher

Universidad Rey Juan Carlos

URL external

URI

https://hdl.handle.net/10115/35784

DOI

Date

2024-06-25

Description

Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Javier Alfonso De Esteban Curiel

Keywords

Personal Branding , Storytelling , Social Media , Marketing , Ethical issues

Citation

Collections

Trabajos Fin de Grado

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