SOCIAL MEDIA STORYTELLING AS A MARKETING TOOL FOR PERSONAL BRANDING: EMPOWERING HUMAN BRANDS AND ADDRESSING ETHICAL CONCERNS

dc.contributor.author	De La Hoz López, Marta
dc.date.accessioned	2024-06-29T00:02:03Z
dc.date.available	2024-06-29T00:02:03Z
dc.date.issued	2024-06-25
dc.description	Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Javier Alfonso De Esteban Curiel
dc.description.abstract	This End of Degree Project entails the impact personal branding Storytelling has recently, not only on those who apply it but for consumers as well on social media, as well as the importance of ethical values such as authenticity, transparency, and privacy regarding its success. Are we aware of the extent this Marketing strategy can change online society?
dc.identifier.uri	https://hdl.handle.net/10115/35784
dc.language.iso	eng
dc.publisher	Universidad Rey Juan Carlos
dc.rights	Creative Commons Atribución 4.0 Internacional
dc.rights.accessRights	info:eu-repo/semantics/openAccess
dc.rights.uri	https://creativecommons.org/licenses/by/4.0/legalcode
dc.subject	Personal Branding
dc.subject	Storytelling
dc.subject	Social Media
dc.subject	Marketing
dc.subject	Ethical issues
dc.title	SOCIAL MEDIA STORYTELLING AS A MARKETING TOOL FOR PERSONAL BRANDING: EMPOWERING HUMAN BRANDS AND ADDRESSING ETHICAL CONCERNS
dc.type	info:eu-repo/semantics/studentThesis

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