Abstract

The design and development of a commercial website based on storytelling focuses on creating an e-commerce website for a real clothing company called Enfurecidísima. The creation of Enfurecidísima will be shaped by research into the user experience using narrative elements. With the aim of examining the user experience in-depth, making them feel more "enfurecidísimo" than ever.

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Journal Title

Journal ISSN

Volume Title

Publisher

Universidad Rey Juan Carlos

URI

https://hdl.handle.net/10115/26216

DOI

Date

2023-11-15

Description

Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Alberto Tomás Delso Vicente

Keywords

User experience , Storytelling , User interface , Marketing , User research

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Trabajos Fin de Grado

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