The relationship between identification and loyalty in a public university: Are there differences between (the perceptions) professors and graduates?
Fecha
2019
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Elsevier
Resumen
This study analyses the relationship between identification and loyalty and also compares the perceptions
of two groups of key stakeholders (professors and graduates) of a public institution of higher education,
as mechanisms to gain competitiveness against private institutions. To carry out this research, an on-line
survey was conducted and the results were analyzed through a system of structural equations using
the partial least squares technique (PLS-SEM). The results reveal that identification influences loyalty,
and that there are also significant differences in the perception between professors and graduates, being
the relationship between identification and loyalty more intense in the former group than the latter.
Several significantimplications can be derived from our research for the management of higher education
institutions
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Citación
Cachón-Rodríguez, G., Prado-Román, C. and Zúñiga-Vicente, J.Á. (2019), “The relationship between identification and loyalty in a public university: Are there differences between (the perceptions) professors and graduates?”, European Research on Management and Business Economics, Vol. 25 No. 3
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