COMPARATIVE ANALYSIS OF TOURISM COMMUNICATION CAMPAIGNS: SPAIN AND AUSTRALIA

Abstract

Tourism context and campaign analysis about the evolution of two constant markets in tourism sector, Spain and Australia. During this project I will talk about the history and evolution of tourism in both countries to understand their main goals for this industry. Then I will explain advertising evolution and how tourism promotion works for destinations. To end up with an analysis of two campaigns of each country and establish why, thanks to their promotional strategy, they are top tourism destinations.