COMPARATIVE ANALYSIS OF TOURISM COMMUNICATION CAMPAIGNS: SPAIN AND AUSTRALIA

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dc.contributor.authorSanchez Mendoza, Rocio
dc.date.accessioned2023-11-02T13:00:08Z
dc.date.available2023-11-02T13:00:08Z
dc.date.issued2023-11-02
dc.descriptionTrabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Alberto Azuara Grande
dc.description.abstractTourism context and campaign analysis about the evolution of two constant markets in tourism sector, Spain and Australia. During this project I will talk about the history and evolution of tourism in both countries to understand their main goals for this industry. Then I will explain advertising evolution and how tourism promotion works for destinations. To end up with an analysis of two campaigns of each country and establish why, thanks to their promotional strategy, they are top tourism destinations.
dc.identifier.urihttps://hdl.handle.net/10115/25436
dc.language.isoeng
dc.publisherUniversidad Rey Juan Carlos
dc.rights
dc.rights.accessRightsinfo:eu-repo/semantics/embargoedAccess
dc.rights.uri
dc.subjectAdvertising
dc.subjectTourism promotion
dc.subjectSpain
dc.subjectAustralia
dc.subjectcampaign analysis
dc.titleCOMPARATIVE ANALYSIS OF TOURISM COMMUNICATION CAMPAIGNS: SPAIN AND AUSTRALIA
dc.typeinfo:eu-repo/semantics/studentThesis

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