La comunicación en redes sociales: percepciones y usos de las Ong españolas
| dc.contributor.author | Arroyo, Isidoro | |
| dc.contributor.author | Baladrón, Antonio | |
| dc.contributor.author | Martín Nieto, Rebeca | |
| dc.date.accessioned | 2014-11-14T09:34:13Z | |
| dc.date.available | 2014-11-14T09:34:13Z | |
| dc.date.issued | 2014-11-14 | |
| dc.description | Financiación: Ministerio de Ciencia y Tecnología, Programa Nacional de Proyectos de Investigación Fundamental no Orientada 2008-2011. Proyecto I+D+I «Desarrollo de un modelo de eficacia de la comunicación persuasiva del tercer sector en las redes sociales» (CSO2009-11203). | es |
| dc.description.abstract | The aim of the current investigation is to discover the perceptions and uses of Social Networks for Spanish NGOs. Two research lines have been stated, a quantitative one based on a poll, and another one qualitative and based on the pro/con valuation of two designed groups. The role of Social Networks in the communication plan of the NGOs has been analyzed, foreseeing the possible upcoming needs. The scope of the reference analysis includes aspects of creativity and innovation in the message release, as well as the measure methodologies optimization within the Social Networking. | es |
| dc.description.departamento | Ciencias de la Comunicación I | |
| dc.identifier.doi | 10.7764/cdi.32.497 | es |
| dc.identifier.issn | 0719-3661 | |
| dc.identifier.uri | http://hdl.handle.net/10115/12624 | |
| dc.language.iso | spa | es |
| dc.relation.ispartofseries | Cuadernos.info;32 | |
| dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
| dc.subject | comunicación social | es |
| dc.subject | creatividad | es |
| dc.subject | redes sociales | es |
| dc.subject | ONG | es |
| dc.subject | eficacia | es |
| dc.subject.unesco | 6308 Comunicaciones Sociales | es |
| dc.title | La comunicación en redes sociales: percepciones y usos de las Ong españolas | es |
| dc.type | info:eu-repo/semantics/article | es |