DESIGN AND EXECUTION OF THE EVENT DIOR ENIGMA: MASQUERADE COUTURE FOR THE LAUNCHING OF THE FALL/WINTER 2025 COLLECTION

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dc.contributor.authorBeneitez Sacedo, Alba
dc.date.accessioned2024-11-28T01:00:04Z
dc.date.available2024-11-28T01:00:04Z
dc.date.issued2024-11-19
dc.descriptionTrabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2024/2025. Directores/as: Belén María Moreno Cabezalí
dc.description.abstractThis final project analyzes the organization and execution of the event ¿Dior Enigma: Masquerade Couture,¿ an exclusive gala that blends haute couture with the sophistication of Venetian masquerade balls. It meticulously examines all aspects of event planning, from initial conception to final execution, providing a comprehensive overview of the elements required to carry out such an event. It details the event's objectives, target audience, programming, development team, catering strategy, budget, and marketing plan, including the communication, promotion and evaluation strategies.
dc.identifier.urihttps://hdl.handle.net/10115/42148
dc.language.isoeng
dc.publisherUniversidad Rey Juan Carlos
dc.rightsCreative Commons Atribución-CompartirIgual 4.0 Internacional
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by-sa/4.0/legalcode
dc.subjectEvent management
dc.subjectInnovation
dc.subjectSensory immersion
dc.subjectHaute Couture
dc.subjectExclusivity
dc.subjectHospitilty
dc.titleDESIGN AND EXECUTION OF THE EVENT DIOR ENIGMA: MASQUERADE COUTURE FOR THE LAUNCHING OF THE FALL/WINTER 2025 COLLECTION
dc.typeinfo:eu-repo/semantics/studentThesis

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