Abstract

The objective of this undergraduate thesis, titled ¿Product Placement in Korean Dramas as an Effective Tool for Brand Positioning¿, is to examine how product placement in Korean Dramas can serve as an effective tool for brand positioning. The study intends to achieve this goal through a detailed analysis of different literature reviews and case studies.

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Journal Title

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Volume Title

Publisher

Universidad Rey Juan Carlos

URL external

URI

https://hdl.handle.net/10115/35559

DOI

Date

2024-06-24

Description

Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: María Fernández Fernández

Keywords

Product placement , South Korea , K-drama , Hallyu , Brand positioning , Examples of product placement , Samsung , Subway

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Trabajos Fin de Grado

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