PRODUCT PLACEMENT IN KOREAN DRAMAS AS AN EFFECTIVE TOOL FOR BRAND POSITIONING

Archivos

2023-24-FCEE-J-2110-2110038-ab.bacit.2020-MEMORIA.pdf (496.19 KB)

Fecha

2024-06-24

Autores

Título de la revista

ISSN de la revista

Título del volumen

Editor

Universidad Rey Juan Carlos

URI

https://hdl.handle.net/10115/35559

Resumen

The objective of this undergraduate thesis, titled ¿Product Placement in Korean Dramas as an Effective Tool for Brand Positioning¿, is to examine how product placement in Korean Dramas can serve as an effective tool for brand positioning. The study intends to achieve this goal through a detailed analysis of different literature reviews and case studies.

Descripción

Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: María Fernández Fernández

Palabras clave

Product placement , South Korea , K-drama , Hallyu , Brand positioning , Examples of product placement , Samsung , Subway

Citación

Colecciones

Trabajos Fin de Grado