PRODUCT PLACEMENT IN KOREAN DRAMAS AS AN EFFECTIVE TOOL FOR BRAND POSITIONING

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dc.contributor.authorBacit Labajo, Alessandra Brielle
dc.date.accessioned2024-06-28T00:00:44Z
dc.date.available2024-06-28T00:00:44Z
dc.date.issued2024-06-24
dc.descriptionTrabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: María Fernández Fernández
dc.description.abstractThe objective of this undergraduate thesis, titled ¿Product Placement in Korean Dramas as an Effective Tool for Brand Positioning¿, is to examine how product placement in Korean Dramas can serve as an effective tool for brand positioning. The study intends to achieve this goal through a detailed analysis of different literature reviews and case studies.
dc.identifier.urihttps://hdl.handle.net/10115/35559
dc.language.isoeng
dc.publisherUniversidad Rey Juan Carlos
dc.rights
dc.rights.accessRightsinfo:eu-repo/semantics/embargoedAccess
dc.rights.uri
dc.subjectProduct placement
dc.subjectSouth Korea
dc.subjectK-drama
dc.subjectHallyu
dc.subjectBrand positioning
dc.subjectExamples of product placement
dc.subjectSamsung
dc.subjectSubway
dc.titlePRODUCT PLACEMENT IN KOREAN DRAMAS AS AN EFFECTIVE TOOL FOR BRAND POSITIONING
dc.typeinfo:eu-repo/semantics/studentThesis

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