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IGI Global

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https://hdl.handle.net/10115/29981

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2023

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Debasa Navalpotro, Felipe y Azcona Pastor, José Manuel, The designs of propaganda and marketing and their impact on the digital revolution of the current world, en Saura, José Ramón, Big Data marketing strategies for superior customer experiences, Pennsylvania, IGI Global, 2023, pp. 281-301.

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