THE DIGITAL TRANSFORMATION IN THE PHARMACEUTICAL INDUSTRY O PHARMA DIGITAL REVOLUTION: REDEFINING PHARMACEUTICAL MARKETING IN THE DIGITAL AGE"
Fecha
2024-06-19
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Universidad Rey Juan Carlos
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Resumen
THE PHARMACEUTICAL DIGITAL TRANSFORMATION. IN AN ERA WHERE TECHNOLOGY IS RESHAPING THE WAY MEDICINES ARE MARKETED, WE DELVE INTO THE DYNAMIC LANDSCAPE OF PHARMACEUTICAL MARKETING IN THE DIGITAL AGE. EXPLORE HOW DATA-DRIVEN INSIGHTS, SOCIAL MEDIA, AND ETHICAL CONSIDERATIONS ARE RESHAPING THE INDUSTRY AND THE TRENDS IN WHICH THE INDUSTRY WILL TAKE FUTURE STEPS TOWARDS THE NEW TECHNOLOGICAL ADVANCEMENTS IN ALL OF THE AREAS OF THE CORE BUSINESS
Descripción
Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Aránzazu Burgos Monescillo
Palabras clave
digital , pharma , Marketing , Pharmaceutical industry , digitalization , IA , Business , Processes , digital revolution