THE DIGITAL TRANSFORMATION IN THE PHARMACEUTICAL INDUSTRY O PHARMA DIGITAL REVOLUTION: REDEFINING PHARMACEUTICAL MARKETING IN THE DIGITAL AGE"

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dc.contributor.authorGuedez Ruiz, Ignacio Jose Mariano
dc.date.accessioned2024-06-19T10:00:16Z
dc.date.available2024-06-19T10:00:16Z
dc.date.issued2024-06-19
dc.descriptionTrabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Aránzazu Burgos Monescillo
dc.description.abstractTHE PHARMACEUTICAL DIGITAL TRANSFORMATION. IN AN ERA WHERE TECHNOLOGY IS RESHAPING THE WAY MEDICINES ARE MARKETED, WE DELVE INTO THE DYNAMIC LANDSCAPE OF PHARMACEUTICAL MARKETING IN THE DIGITAL AGE. EXPLORE HOW DATA-DRIVEN INSIGHTS, SOCIAL MEDIA, AND ETHICAL CONSIDERATIONS ARE RESHAPING THE INDUSTRY AND THE TRENDS IN WHICH THE INDUSTRY WILL TAKE FUTURE STEPS TOWARDS THE NEW TECHNOLOGICAL ADVANCEMENTS IN ALL OF THE AREAS OF THE CORE BUSINESS
dc.identifier.urihttps://hdl.handle.net/10115/34236
dc.language.isoeng
dc.publisherUniversidad Rey Juan Carlos
dc.rights
dc.rights.accessRightsinfo:eu-repo/semantics/embargoedAccess
dc.rights.uri
dc.subjectdigital
dc.subjectpharma
dc.subjectMarketing
dc.subjectPharmaceutical industry
dc.subjectdigitalization
dc.subjectIA
dc.subjectBusiness
dc.subjectProcesses
dc.subjectdigital revolution
dc.titleTHE DIGITAL TRANSFORMATION IN THE PHARMACEUTICAL INDUSTRY O PHARMA DIGITAL REVOLUTION: REDEFINING PHARMACEUTICAL MARKETING IN THE DIGITAL AGE"
dc.typeinfo:eu-repo/semantics/studentThesis

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