A purpose-action framework for Corporate Social Responsibility in times of shock
Fecha
2021
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Elsevier
Resumen
Extreme events undermine progress towards social sustainability and urge an immediate and broad response
from the private sector. Nevertheless, corporate interventions in the face of a shock differ from traditional
Corporate Social Responsibility (CSR) actions in some essential aspects not addressed by the literature. To solve
this gap, we propose a purpose-action framework to examine and categorize 218 post-shock CSR interventions
from 111 companies operating in Spain during the first wave of the COVID-19 pandemic. The framework allows
assessing their heterogeneous social sustainability impact. We identify a set of firm dynamic sustainability capabilities -leadership, intentionality, prior stakeholder engagement, and partnership building-underpinning
corporate purpose and action to develop an effective and efficient post-shock CSR. This exploratory study extends the literature on the company–society interface and provides a guide to foster social sustainability through
CSR in times of shock.
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Citación
Forcadell, F. J., & Aracil, E. (2021). A purpose-action framework for Corporate Social Responsibility in times of shock. Journal of Cleaner Production, 312, 127789.
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