Not Your Grandma’s Fascism: Fame, Femininity, and Race in Far-Right Postcolonial India and Brazil

Abstract

Much scholarship on the far right focuses on Europe and North America, whereas case studies outside of these regions are often neglected or not recognized as constituting the same phenomenon. In this article, we compare two democracies in the Global South—India and Brazil—to showcase far-right movements within these countries. We situate the “postcolonial neoliberal nationalism” that has shaped the basis of far-right claims in India and Brazil. To illuminate this, we explore female social media influencers within these far-right milieus, and their role in the reproduction of gender, class, and racial hierarchies. Combined with this are insights from media studies on influencer culture as a means of analyzing the performativity of far-right women to advance exclusionary agendas. Overall, we highlight the inherent contradictions and complexity of how far-right female influencers in the Global South are promoting local expressions of gendered indigeneity while also contributing to global far-right narratives.