ANALYSIS OF CRISIS COMMUNICATION MANAGEMENT OF THE BOEING 737 MAX SCANDAL
Fecha
2024-06-20
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Universidad Rey Juan Carlos
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Resumen
This current research study focuses on the analysis of a case of crisis communication
management linked to a hegemonic business entity in the aerospace sector: Boeing. In
this order of ideas, a documentary record has been made in which the causes and social,
economic and legal consequences revolving around the controversial Boeing 737 MAX
8 model, which stands out as the aircraft that, in two different accidents, caused the death
of 346 human lives. Thus, the objective of the research work focuses on how Boeing
handles the adverse situation both internally, with its labor departments and work teams,
and externally, with its suppliers, customers and the families of those who lost their lives.
At the same time, emphasis is placed on how Boeing continues to move forward, despite
economic losses, legal challenges and social rejection by society at large.
Descripción
Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Beatriz Torvisco Manchón