Social value framing of physical activity in European Member State policies: a content analysis
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2024-06-05
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Frontiers Media
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Background: Engagement in physical activity (PA) benefits physical and mental
health as well as many other areas of society. In Europe however, 1/3 adults
do not meet minimum PA recommendations. Social value, and its
quantification through social return on investment (SROI) evidence, may be a
useful framing to enhance PA promotion. This study aimed to assess the
current use of social value framing of PA in European Union (EU) policies.
Methods: Content analysis of 45 EU member state policies which contain
reference to PA was conducted to evaluate the presence of five social value
domains and SROI evidence. Data was analysed using manual inductive
coding, supported by DeepL translation and NVivo tools.
Results: Social value framing was present to a certain extent in existing policies,
with improved health being the most commonly referenced benefit of PA,
followed by reference to social and community and then environmental
benefits. Acknowledgement of the positive impacts of PA on wellbeing and
education was the least present. Reference to SROI evidence was also limited.
Generally, policies lacked holistic recognition of the social value of PA. Policies
from the health sector were particularly limited in recognising the wider
benefits of PA, whilst those from the environmental sector acknowledged the
widest range of co-benefits.
Conclusion: Adopting social value framing could be a useful approach for
enhancing PA promotion. Whilst it is present to a certain extent in existing
policy, this could be increased in terms of comprehensiveness to increase
issue salience and multisectoral policy action.
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Ritchie, I., Nieto, I., Brunn, M., Mayo, X., & Jimenez, A. (2024). Social value framing of physical activity in European Member State policies: a content analysis. Frontiers in Sports and Active Living, 6 https://www.frontiersin.org/journals/sports-and-active-living/articles/10.3389/fspor.2024.1415007
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