The Revolution Will Be Artificial. An Analysis of AI-generated Audio-Visual Creation

Abstract

Generative artificial intelligence (GAI or Generative AI) is rapidly penetrating fields and disciplines that it had hitherto unexplored. This is a clear warning about the depth and breadth of the transformation that is taking place. This study examines the status of products within the audio-visual industry, focusing on those that used GAI in its image development process. The rapid adoption of these applications in recent times has led to a proliferation of audio-visual products, resulting in a fleeting and unfathomable universe that is constantly changing and expanding. Given the nature of the phenomenon, the study period spans from the first products created in 2016 to the creations produced in the summer of 2023. The findings show a constantly evolving process in which products are created using different tools, with multiple styles and motivations, while balancing creativity and technology. However, it is still early days to identify a clear set of features or claim that it has become a fully established trend.