CONTROVERSIES IN MARKETING: ANALYSIS OF POLARIZING CAMPAIGNS AND THEIR IMPACT ON SOCIETY

Abstract

How controversial advertising campaigns influence consumer perceptions and behaviors. Critical analysis of controversial advertising strategies employed by various brands and their impact on public opinion, ethics, and corporate social responsibility is also involved. The study examines specific cases of polarizing campaigns, their societal repercussions, and how companies can effectively manage these controversies to uphold their reputation and consumer trust.