CONTROVERSIES IN MARKETING: ANALYSIS OF POLARIZING CAMPAIGNS AND THEIR IMPACT ON SOCIETY

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dc.contributor.authorRodríguez Romero, Lucía
dc.date.accessioned2024-04-23T00:00:22Z
dc.date.available2024-04-23T00:00:22Z
dc.date.issued2024-04-17
dc.descriptionTrabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Esther Alicia González Arnedo
dc.description.abstractHow controversial advertising campaigns influence consumer perceptions and behaviors. Critical analysis of controversial advertising strategies employed by various brands and their impact on public opinion, ethics, and corporate social responsibility is also involved. The study examines specific cases of polarizing campaigns, their societal repercussions, and how companies can effectively manage these controversies to uphold their reputation and consumer trust.
dc.identifier.urihttps://hdl.handle.net/10115/32500
dc.language.isoeng
dc.publisherUniversidad Rey Juan Carlos
dc.rights
dc.rights.accessRightsinfo:eu-repo/semantics/embargoedAccess
dc.rights.uri
dc.subjectmarketing controversies
dc.subjectpolarizing campaigns
dc.subjectconsumer perceptions
dc.subjectbrand reputation
dc.subjectcorporate social responsibility
dc.subjectethics
dc.subjectsocial impacts
dc.titleCONTROVERSIES IN MARKETING: ANALYSIS OF POLARIZING CAMPAIGNS AND THEIR IMPACT ON SOCIETY
dc.typeinfo:eu-repo/semantics/studentThesis

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