WhatsApp as a Tool for Participation on Spanish Radio: A Preliminary Study of the Program Las Mañanas on RNE

dc.contributor.authorGomes-Franco e Silva, Flávia
dc.contributor.authorColussi, Juliana
dc.contributor.authorMelani Rocha, Paula
dc.date.accessioned2023-12-26T17:30:37Z
dc.date.available2023-12-26T17:30:37Z
dc.date.issued2018-04-16
dc.descriptionEste artículo es resultado de investigación del proyecto "Observatorio de periodismo móvil en Iberoamérica".es
dc.description.abstractThis study was conducted in an environment of widespread use of social media and mobile applications in the mass media. The general goal of the study was to analyze the use of WhatsApp in cybermedia, specifically in radio. A case study was proposed to examine the use of WhatsApp on the program Las mañanas de RNE, broadcast by Spanish National Radio. It was found that the public was very accepting of the program’s initiative to solicit WhatsApp voice messages, beginning in November 2015. The case study used audio files of a direct broadcast that included specific times for audience participation. The use of WhatsApp was accepted by the audience, in addition to the use of the conventional telephone, as a tool well-suited to listener participation in radio programming. Finally, the study highlights the importance of interactive, participatory spaces in broadcasts through the creation of synergies with new forms of online participation.es
dc.identifier.citationGomes-Franco e Silva, F., Colussi, J., & Melani Rocha, P. (2018). WhatsApp as a Tool for Participation on Spanish Radio: A Preliminary Study of the Program Las Mañanas on RNE. Journal of Radio & Audio Media, 25(1), 77-91, DOI: 10.1080/19376529.2017.1370712es
dc.identifier.doi10.1080/19376529.2017.1370712es
dc.identifier.issn1937-6529
dc.identifier.issn1937-6537
dc.identifier.urihttps://hdl.handle.net/10115/27903
dc.language.isoenges
dc.publisherTaylor & Francis Onlinees
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.accessRightsinfo:eu-repo/semantics/embargoedAccesses
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectSpanish National Radioes
dc.subjectWhatsAppes
dc.subjectAudience participationes
dc.subjectLas Mañanas de RNEes
dc.titleWhatsApp as a Tool for Participation on Spanish Radio: A Preliminary Study of the Program Las Mañanas on RNEes
dc.typeinfo:eu-repo/semantics/articlees

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