Competitive intelligence practices of European firms

Abstract

This article presents the results of a survey of competitive intelligence (CI) practices in European firms. In comparing the results to a similar 2006 global study and a 2006 European CI study, it appears that the breadth of applications for CI has grown well beyond competitors to include customer related intelligence, technology, market, etc. Innovation is driving much intelligence activity, in particular research and development (R&D) and new product development decisions. CI is more formalised now in European firms than it was in 2006. The study also found similarities between corporate foresight and CI in terms of objectives (development and maintenance of competitive advantage, help with decision making) and analytical techniques with scenarios being among the more frequently used analytical techniques along with STEEP and other environmental analysis in both corporate foresight studies and the CI study.