Abstract

An investigation into how consumers perceive `fast-fashion¿ retailers versus emerging brands with the use of implicit and explicit measures.

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Journal Title

Journal ISSN

Volume Title

Publisher

Universidad Rey Juan Carlos

URL external

URI

https://hdl.handle.net/10115/31289

DOI

Date

2024-02-19

Description

Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Alfredo Rodríguez Fuertes

Keywords

neuromarketing , response time , reaction time

Citation

Collections

Trabajos Fin de Grado

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