THE IMPORTANCE OF NEUROMARKETING IN BRAND BUILDING

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dc.contributor.authorRosales Pérez-Templado, Paloma
dc.date.accessioned2024-03-19T13:06:21Z
dc.date.available2024-03-19T13:06:21Z
dc.date.issued2024-02-19
dc.descriptionTrabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Alfredo Rodríguez Fuertes
dc.description.abstractAn investigation into how consumers perceive `fast-fashion¿ retailers versus emerging brands with the use of implicit and explicit measures.
dc.identifier.urihttps://hdl.handle.net/10115/31289
dc.language.isoeng
dc.publisherUniversidad Rey Juan Carlos
dc.rights
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.uri
dc.subjectneuromarketing
dc.subjectresponse time
dc.subjectreaction time
dc.titleTHE IMPORTANCE OF NEUROMARKETING IN BRAND BUILDING
dc.typeinfo:eu-repo/semantics/studentThesis

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