Contribution of social responsibility to the work involvement of employees

Abstract

This research aims to analyze the contribution of social responsibility to the work involvement of employees through its influence on social capital, legitimacy and loyalty and which entail benefits for the organization such as its survival and its competitive advantage. The data for the empirical analysis were obtained through an online survey in the field of higher education. The data was processed using the structural equations technique (PLS-SEM). The findings show that, social responsibility significantly influences employees' organizational legitimacy. Social responsibility does not have a positive effect on employees' social capital directly, but through legitimacy. Social capital has a positive influence on employees' loyalty. Managers must make the social responsibility actions known to their employees and should involve them in these actions. This study is an original contribution in assessing the positive effects of social responsibility on social capital, legitimacy, and loyalty from the point of view of employees.