Examinando por Autor "Corral de la Mata, Daniel"

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Hallin and Mancini: Two Decades of Influence in Politics and Communications
(Cogitatio Press, 2024-03-11) Corral de la Mata, Daniel; Sarmiento Guede, José Ramón; García de Blanes Sebastián, María
Since its publication in 2004, Hallin and Mancini’s model has become a pioneer in understanding the dynamics of media systems in different national contexts. Many studies related to politics that identify the patterns, trends, and variations used by communication systems in different countries and historical moments follow this seminal study to evaluate the formation of public opinion and the quality of democracy. For this article, we obtained 3,455 articles published in Web of Science within the Social Sciences Citation Index using the open‐source software Science Mapping Analysis Tool, which we chose as a bibliometric technique for its feasibility in providing a conceptual structure through the spatial representation and disciplinary interrelation with fields like specialization, studies, and authors. By analyzing the co‐occurrence of keywords, we drew scientific maps that enable the analysis of their conceptual and social evolution over consecutive periods. The results provide up‐to‐date information on the state of the model and its relevance in the field of communication and policy today, its strengths, limitations and potential areas of development. The findings identify less studied areas in the field, drawing inspiration from the Mancini model. This opens up a guide for future research by identifying themes and questions through bibliometric analysis.
Nuevo enfoque del negocio de tarjetas bancarias en el sistema español de medios de pagos
(Universidad Rey Juan Carlos, 2009) Corral de la Mata, Daniel
The Model of Electronic Word-of-mouth (eWOM) Information Acceptance in Hotel Booking
(EPI SCP, 2024-06-01) García de Blanes Sebastián, María; Corral de la Mata, Daniel; Azuara Grande, Alberto; Sarmiento Guede, José Ramón
The objective of this research is to analyse the factors that influence hotel booking decisions. In Spain, the hotel industry plays a crucial role, making it essential to understand what elements motivate consumers to make hotel reservations. To address this issue, several key factors are considered, such as the IACM theory of eWOM, habit, attitude, and enjoyment. These elements are considered fundamental to understanding consumer motivations in the hotel booking process. In this study, structural equation analysis is used to examine and measure the relationships between these factors. The goal is to determine the influence that each of these factors has on consumers' final hotel booking decisions. The findings of this research will contribute to the knowledge and understanding of consumer behaviour in relation to hotel reservations. They will also be highly beneficial to the hotel industry, as these insights can be used to enhance the offerings and consumer experience in hotel establishments.